Did you know that over 90% of homebuyers start their search on the internet and many purchase a home they saw online? Some say the number of homebuyers researching homes online is about 98%! Did you know that poor quality or no pictures often results in potential buyers dismissing the home from consideration? Keep in mind that just about every home for sale, whether through a Real Estate professional or by owner may be found online. That’s a lot of information out there, but not all of it is helpful.
What does this mean to you the seller?
It is no surprise that most Sellers want a listing agent who will market their home and find a buyer (according to the National Association of Realtors). In our competitive market, it is especially essential that your listing agent has current marketing skills and expertise because your home needs to stand out from the crowd.
What may come as a surprise is that not all Real Estate professionals are up to date on marketing and the necessary innovations to promote your home to get it sold timely and at the best possible price.
Gone are the days when it was enough to list your property, put a sign out front, and place it in the Multiple Listing Service.
It is not enough to take photos with an iPhone or point and shoot camera. Or worse yet, to only include a “Google maps” view of the home in the listing!
Think about how you look for items on the internet. Most buyers pass over items without pictures. Poorly done photos can be a “turn off” and well-done photos can be an attraction. Showing the wrong photo as the first image can lead a potential buyer to totally disregard the item and leave them with a negative view of the property. Even being of average quality isn’t good enough when there are so many listings in our area compared to ready, willing, and able buyers.
You can get more exposure, possibly more money and a faster sale
Not only will a properly marketed home get more exposure, but also homes with professional photography on average sell for more! See the infographic from Ruxta Realty, a progressive real estate brokerage out of North Carolina that obtained their data from the National Association of Realtors and Redfin.
Although there’s no guarantee that you personally will net more money for your home at closing, common sense tells us that marketing including attractive photos that represent the positive features of your home will likely get more people in your door. And the more people that view your house, both online and through a showing, the more likely your home will sell in a reasonable period of time and for a reasonable price.
Of course all the photos in the world won’t help if no one sees them!
Your real estate agent must have a marketing plan geared toward your region and targeting likely buyers for your home. An effective real estate professional will consult with you about how to best showcase your home, including suggestions for staging and improvements. Usually any improvements and staging will be completed prior to the professional photoshoot. Then, your real estate professional must use digital marketing and other methods to get your property noticed above the crowd. Keep in mind that having professional quality photos of your home is only one step, although a very important one, in the process of effectively marketing your home.
I provide qualified sellers with a comprehensive marketing plan and services that include Home Staging Consultation, Professional Photography, and Targeted Digital Marketing. Contact Me to see how I can help you get your home sold.